All Case Studies
Monthly Logins
5M+
Login Conversion Boost
3.5% uplift
Auth Success Rate
99.5%
Spam/ Fraud Cases
Zero
Mudit Yadav
Product Manager
“We were constantly battling OTP failures and rising costs—it was frustrating for both our team and our users. OTPless turned things around completely. Logins are now seamless and more secure!”
About
Shiprocket is one of India's leading logistics and e-commerce enablement platforms, powering seamless checkouts and order fulfillment for thousands of online sellers. With a focus on optimizing the end-to-end customer experience, Shiprocket supports over 3000 websites and handles 150K+ login verifications daily via its checkout flow.
India
Checkout drop-offs were hurting Shiprocket's topline.
Shiprocket identified critical friction at the mobile number verification step during checkout:
Key Issues:
SMS Deliverability Issues: Delivery success rate was capped at ~94%, often accompanied by high latency.
Vendor Inconsistencies: Fluctuating performance during the day resulted in unpredictable user experience.
Tech Limitations: Integration across diverse storefronts (e.g., Shopify) and utility browsers (e.g., Instagram, Facebook) made standard SDKs insufficient.
Personalization Needs: Each store required unique branding within the auth flow.
Fraud Management : A growing number of spam and bot-based verification attempts required robust mitigation.
Headless SDK for Universal Compatibility
Built for seamless performance across all platforms including in-app utility browsers.
Lightweight and easily embedded into existing Shopify-based merchant stores.
Vendor & Brand Personalization
Customizable parameters enabled store-specific branding within the OTP templates (both SMS & WhatsApp).
Smart Auth with WA + SMS Fallback Router
OTPLESS’ dynamic router delivered OTP via the most optimal channel (WA or SMS), depending on deliverability and latency. Boosted OTP delivery rates to 99.5%+.
Multi-layered rate-limiting (IP, device, identity, app-level) to block spam and bot-based login attempts.
Creation of One-Tap Login Network
Enabled one-click login across the Shiprocket merchant network using OTPLESS' expanding OneTap ecosystem.
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